Lip Service or Real Service -  �Some neophytes simply keep mouthing the words "I want to have pure love for Krsna�, all the while thinking about other things. Such lip service alone is not enough. We must train our mind to really think about serving Krsna. When other thoughts come, we must get them relegated to the level of secondary importance. We must keep thinking, "My priority is love for God/Krsna." We must continuously train our mind to think this way, until such a thought becomes part of our reflexes. As soon as the mind comes close to desiring something, we should automatically be able to desire love for Krsna.�