It is perhaps the ultimate irony that the sublime process of K???a consciousness, which is comprised of the deepest and most profound philosophical cohesiveness and which demands the greatest self-sacrifice and renunciation or self-denial, has once again fallen into a pit of misconception. This is in spite of, after having been many times clearly enunciated and pain take only delineated by the Lord and His pure representatives. All practitioners will heartily agree that the process is faultless and the goal certain, but just what the attainment (prayojana) is and how to reach it (abhidheya) raises severe differences of opinion amongst the devotees. The entire process is perfect and pure, precisely engraved in the Vai??ava literatures and precisely enunciated by the Lord's pure agents. The faculties entirely in the practitioners. As a lens on a camera filters everything according to its capacity, we find in this troubled age that some of the neophyte devotees of the Lord have taken to filtering the process of bhakti and applying it according to their own desires and necessities. Real devotion is a life of divine slavery, ?ara??gati-full surrender to that which is recognized as the highest necessity. Pure devotion j�?na-karm?dy-an?vrtam, necessitates the abandonment of prior conceptions and necessities-sarva-dharm�n-parityajya, otherwise we are guilty of karma-mi?ra-bhakti (devotional service tainted with fruitiveness). So many divergent opinions and impure alternatives have arisen, due to our failing or inability to adhere strictly to the essential core necessities of the process. Mayav?dism arises out of our false ego-our impure desire to lord it over all as the supreme enjoyer, rather than surrender to the pure Lord. Sahajiyaism arises due to our desire to enjoy the result now, without paying the price of purity, thus cheapening the process. Materialism, or the spirit of enjoyment, must be sacrificed in the fire of surrender-in recognition of our factual constitutional position as eternal servants of Kr??a.